This poignant selection of artifacts-and their stories-from September 11 provides an official, lasting record of that day's experience. In both text and photography, the story of September 11 is told through a selection of powerfully moving artifacts from the 9/11 museum's collection that serve as touchstones to the day and its aftermath. From crushed FDNY trucks to the steel that was pierced as planes struck the Twin Towers, from victims' property pulled from the wreckage and returned to families (who later donated the property to the museum) to spontaneous memorials collected from around Ground Zero, the array of objects tell complex and often surprising stories. Poignant artifacts as monumental as the Vesey Street staircase-which offered an escape for thousands fleeing the towers-and as intimate as a loved one's wedding band or last recorded phone message are selected to illuminate people's experiences during and after September 11, 2001, and February 26, 199...
The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book"
'If you love 'Bones' and 'CSI', this book is your kind of candy' Paco Underhill, author of Why We Buy
'Martin's best book to date. A personal, intuitive, powerful way to look at making an impact with your work' Seth Godin, author of Purple Cow
Martin Lindstrom, one of Time Magazine's 100 Most Influential People in The World and a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing.
In an era where many believe Big Data has rendered human perception and observation 'old-school' or passe, Martin Lindstrom shows that mining and matching technological data with up-close psychological insight creates the ultimate snapshot of who we really are and what we really want. He works like a modern-day Sherlock Holmes, accumulating small clues - the progressively weaker handshakes of Millenials, a notable global decrease in the use of facial powder, a change in how younger consumers approach eating ice cream cones - to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionise 1,000 stores - spread across twenty countries - for one of Europe's largest fashion retailers. In Dubai, a distinctive bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159% in only one year. In China, the look of a car dashboard led to the design of the iRobot, or Roomba, floor cleaner - a great success story.
SMALL DATA combines armchair travel with forensic psychology in an interlocking series of international clue-gathering detective stories. It shows Lindstrom using his proprietary CLUES Framework - where big data is merely one part of the overall puzzle - to get radically close to consumers and come up with the counter-intuitive insights that have in some cases helped transform entire industries.
SMALL DATA presents a rare behind-the-scenes look at what it takes to create global brands, and reveals surprising and counter-intuitive truths about what connects us all as humans.
Product details
- Paperback | 288 pages
- 128 x 197 x 18mm | 206g
- 20 Feb 2017
- John Murray Press
- John Murray Learning
- London, United Kingdom
- English
- 9781473630130
- 84,923
Download Small Data : The Tiny Clues That Uncover Huge Trends (9781473630130).pdf, available at pdfebookfree.download for free.
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