This poignant selection of artifacts-and their stories-from September 11 provides an official, lasting record of that day's experience. In both text and photography, the story of September 11 is told through a selection of powerfully moving artifacts from the 9/11 museum's collection that serve as touchstones to the day and its aftermath. From crushed FDNY trucks to the steel that was pierced as planes struck the Twin Towers, from victims' property pulled from the wreckage and returned to families (who later donated the property to the museum) to spontaneous memorials collected from around Ground Zero, the array of objects tell complex and often surprising stories. Poignant artifacts as monumental as the Vesey Street staircase-which offered an escape for thousands fleeing the towers-and as intimate as a loved one's wedding band or last recorded phone message are selected to illuminate people's experiences during and after September 11, 2001, and February 26, 1993. T
The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book" 'If you love 'Bones' and 'CSI', this book is your kind of candy' Paco Underhill, author of Why We Buy 'Martin's best book to date. A personal, intuitive, powerful way to look at making an impact with your work' Seth Godin, author of Purple Cow Martin Lindstrom, one of Time Magazine's 100 Most Influential People in The World and a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. In an era where many believe Big Data has rendered human perception and observation 'old-school' or passe, Martin Lindstrom shows that mining and matching technological data with up-close psychological insight creates the ultimate snapshot of who we really are and what we really want. He works like a modern-day Sherlock Holmes, accumulating small cl